If you take a closer look into how successful businesses maintain their position in today’s ever-evolving market, you’ll find that most of them are grabbing every new digital opportunity by the horns, and riding along with it at full speed. One such digital opportunity is Instagram.
Yes folks, Instagram is not just for people to mindlessly scroll all day. It’s an opportunity for growing your business and shoving it into the limelight.
According to industry experts like BS Group, approximately 70% of shoppers turn towards Instagram to hunt for their next purchase.
But how do you navigate through the seemingly endless minefield of cat videos, memes and trendy dance reels to use Instagram for business?
Read on to know how!
(PS. Want to build your Business Instagram quickly? Check this out!)
How Do You Build Your Brand on Instagram? 5 Important Tips
Putting your business out there, changing up your marketing strategy and adapting it to fit to build an Instagram marketing strategy can seem like a daunting task, but it really isn’t that hard.
Here are 5 simple ways you can get started with building your business’ Instagram presence:
Set up You Instagram Business Profile
How to set up an Instagram Business profile?
Setting up a business profile on Instagram is simple. Once you create a regular Instagram account, you can change it to a business account by switching to a professional account in the settings and privacy option in the drop down menu.
Once you’re done, it’s time to get creative and experiment with the features. Set your brand logo as your profile picture and whip up a snazzy bio for a start.
Research Your Audience:
To determine the kind of content you need to post, you need to first understand the kind of posts your target audience enjoys the most. Research your target audience by looking up competitors on Instagram.
Leading Instagram marketing expert BS Group recommends analysing competitor social media strategy, looking for the kind of content that performs well, picking up on the hashtag strategy and caption strategy of your competitors. Try to identify their Instagram promotion tacts. Once you’re done, you should get a basic idea of the kind of content you need to create.
Experiment with the Features and Develop a Content Strategy
Before you develop a complete content creation strategy, you need to first dip your toes in the water and experiment a little. Come up with a few different content ideas based on your research, post them and see which one sticks. Focus on the kind of content that does well. Rinse and repeat.
Need help developing a content strategy? Let us help you!
Jump on Instagram Trends:
Instagram trends are a fantastic way to give your business profile a much-needed boost in the beginning. Keep tabs on the trends circulating on Instagram, shortlist the ones that work well with your brand voice and feed aesthetic and get creative!
Post High-Quality Content:
Instagram favours high-quality content over poorly created sale-sy content. This is because the app needs to keep its uses hooked onto the platform and keep them engaged. No one wants to look at 15 seconds of showing off products like a common salesperson with a generic background video.
Keep your content engaging. Create posts keeping the users in mind instead of keeping it ad-forward. Look for ways to introduce humour in marketing your business on Instagram.
We understand that things can get a little complicated when you try to do all of this yourself. Moreover, you lose valuable time making mistakes and learning from them. That’s why we at BS Group are offering you a free brand consultation to help you get started in your Instagram marketing journey. Contact us today and schedule a free brand audit with us!
(Tags: Instagram for Business, Instagram Marketing, Business Profile, Social Media Strategy, Instagram Promotion Tactics, Audience Interaction, Content Engagement, Influencer Marketing, Shoppable Posts, Instagram Insights, Brand Awareness, ROI (Return on Investment), Content Creation, Content Strategy, Target Audience, Business Growth, Engagement Strategy)
