In today’s highly digitised world, it’s no secret that you need to adapt your business accordingly to maintain steady growth and expand, too.
Content marketing has a variety of benefits. You can boost sales, cut down on costs and so much more. The best part? It’s way cheaper than traditional marketing.
But if you’re new to the digitising part of the business world, things can get a little tricky to handle. But don’t you worry; we’re gonna help you navigate it with ease!
How Does Content Marketing Work?
To put it simply, content marketing is basically using published content to draw in more customers to your business.
This published content can be any kind of visual content; a blog, an ebook, infographics, videos and so much more.
However, content marketing is not just about stringing together some words, slapping a video on it and calling it a day. It involves several steps, like research, analysing your customer demographics, creating premium content, employing SEO (Search Engine Optimisation), analysing customer engagement and so much more.
Content marketing is the strategic use of published pieces of content to reach more of your target audience, engage them and then ideally, turn them into customers.
Content marketing is a fantastic means to aid business growth. According to leading marketing experts like BS Group, roughly 74% of companies have had great success in generating quality leads using content marketing.
In fact, according to further research by BS Group, around 29% of companies use content marketing to boost business growth.
That can’t be a coincidence, right? Content marketing works wonders if you are looking to expand, and many companies have reported great success with it.
How Does Content Marketing Benefit Your Business?
Well, it’s simple. Imagine if thousands of new people could learn about your business from a few pieces of content. That’s what it’s all about. Content marketing uses efficient forms of media that is able to reach thousands of people with ease, and fast.
Here’s a breakdown of three neat ways content marketing can boost your business.
Reduces Customer Acquisition Costs
Content marketing is a great way to acquire more quality leads without making your wallet sad. According to top content marketing advisors like BS Group, content marketing can easily triple your leads than outbound marketing. And the cost? 62% less!
Helps Boost Brand Awareness
Content marketing allows you to reach thousands of people with a single piece of content. Imagine your business getting thousands of new people learning about it. That means that many more potential customers.
Consistent publishing and distributing will give you even better chances of being discovered by more people.
Need help with branding? Let us help!
Helps You Establish Brand Authority and Establish Customer Loyalty
When you provide quality content to your audience on a regular basis, it establishes you as an expert in your field.
This makes your audience feel valued and shows that you are invested in their success. The result? You get to build a loyal community of customers.
A solid content marketing strategy can be the single turning point for your business growth. As we have shown, content marketing is a great way to capture the attention of new people and convert them into potential customers.
Wanna learn more about growing your business using cool marketing tricks? Get in touch and schedule a free consultation with us today!
(Tags: Content marketing, Blogging, SEO (Search Engine Optimization), Social Media, Lead Generation, Marketing Strategy, Business Growth, Marketing Programs, Conversion Funnel, Content Marketing Statistics, Brand Awareness, Social Media Marketing, Video Marketing, Content Distribution)
